tag:blogger.com,1999:blog-86294867713544347462024-03-12T20:58:19.765-07:00Matthew Dow's Graphic Design BlogMatthew Dowhttp://www.blogger.com/profile/09242347580911040152noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-8629486771354434746.post-16621528981512992112013-08-21T12:18:00.004-07:002013-08-21T12:20:46.291-07:00New Company Vehicle!When a business is growing, sometimes one vehicle isn't enough. I found a skateboard at a Goodwill for ten bucks so I figured I'd have some fun making it my own. Here is the Before and After Photo . . .<br />
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Find out how about the process (11 photos) . . . </div>
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Sorry Muska</div>
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Poof! It's naked</div>
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Ugly wheels . . . </div>
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. . . I'll sand those too. Also <a href="http://www.amazon.com/Bones-Reds-Precision-Skate-Bearings/dp/B000FDRQ1S/ref=sr_1_1?ie=UTF8&qid=1377112589&sr=8-1&keywords=reds+bearing">Red Bearings</a> are pretty cool.<br />
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Drawing the logo</div>
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Pencil Sketch of Logo</div>
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Painting on Logo, there's my business card on left for reference</div>
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Tada!</div>
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Fin</div>
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Matthew Dowhttp://www.blogger.com/profile/09242347580911040152noreply@blogger.com0tag:blogger.com,1999:blog-8629486771354434746.post-9953241216489878742013-08-13T13:11:00.002-07:002013-08-13T13:16:04.512-07:00PortfolioOver the last year, I have been pretty busy working on some new and exciting projects (which I will start to share more on this blog). The first of which, is a physical portfolio to show to potential clients and employers. Recently, it came in the mail and I wanted to share with everyone a sneak peak. Here is the cover . . .<br />
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The Portfolio consists of new and classic projects (as seen on my <a href="http://www.dowgraphicdesign.com/">website</a>)</div>
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I don't want to post too much, so no photos of some of the new projects. I guess you will just have to see them in person :)</div>
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<br />Matthew Dowhttp://www.blogger.com/profile/09242347580911040152noreply@blogger.com0tag:blogger.com,1999:blog-8629486771354434746.post-82427906076517946062012-12-10T15:01:00.002-08:002012-12-10T15:18:04.250-08:00Photo Manipulation<div class="separator" style="clear: both; text-align: center;">
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Photo Manipulation is a big part of the modern day graphic designer's job. It is not limited to fixing the exposure of a photo, but sometimes involves erasing people, changing backgrounds and creating new images altogether. I will go over the history of photo manipulation in a later post (it's pretty interesting, trust me), but for now please see below (or click "read on") for some examples of photo manipulation that I have done for my clients . . .<br />
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<b>NO PEOPLE FILTER</b></div>
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<b>BEFORE: </b>I needed a photo of the Edinburgh Castle without anything in front of it. I had one from an old trip to Edinburgh Scotland, but it had too many tourists flocking toward it. That made it unusable. . .</div>
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<b><span class="Apple-style-span" style="font-weight: normal;"><b>AFTER:</b> . . . or did it ?!? After many hours of clone stamping, I got rid of those pesky tourists. Some proper Scottish flags and voluptuous clouds were later added to make one epic photo of the castle.</span></b><br />
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<b>A MATCH MADE IN PHOTOSHOP</b></div>
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<b><span class="Apple-style-span" style="font-weight: normal;"><b>BEFORE: </b>I needed a photo of a senior couple going over their finances but there were problems with the photos below. The woman on the left was closing her eyes and the photo of the man on the right was already used one of the company's flyers, which depicted him dressed as a doctor. </span></b></div>
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<b><span class="Apple-style-span" style="font-weight: normal;"><b>AFTER:</b> The only option left was to merge the two photos, creating an image the company could use. Also, we thought she looked better in pink. </span></b></div>
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<b>WHITE WALLS</b></div>
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<b style="font-weight: bold;">BEFORE:</b> I had to use this photo of a prescription pill meeting but the walls were just so boring . . .</div>
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<b style="font-weight: bold;">AFTER: </b>Putting in this background with a window helps to break things up a bit.</div>
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<b>SAME PROBLEM, DIFFERENT SOLUTION</b></div>
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<b><span class="Apple-style-span" style="font-weight: normal;"><b>BEFORE: </b>Sometimes clients need a specific photo that just doesn't exist and they don't have the budget to create the scenes that they need in a photo studio. That is where graphic designers really have some fun. I used the photos below to create the dual scenes needed for the "Same Danger, Different Place" campaign.</span></b></div>
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<b>AFTER: </b>I used a few more photos than I posted in the medicine cabinet but you get the idea. The bathroom can be a very dangerous place . . .</div>
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Those were just a few examples of how photo manipulation can be used to create the exact image that you need, either for your business or your own personal projects. Please feel free to let me know what you think and happy designing!</div>
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Matthew Dowhttp://www.blogger.com/profile/09242347580911040152noreply@blogger.com3tag:blogger.com,1999:blog-8629486771354434746.post-72774836191931986002012-07-12T13:44:00.006-07:002012-07-12T13:44:58.468-07:00Anti Smoking Ads - Unused Proposals<div class="separator" style="clear: both; text-align: center;">
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I work for ARC Total Market Communications and we do a lot of stuff for the Orange County Task Forces. When you are brainstorming for an ad campaign, anything goes. I thought it would be fun to share some of the unused proposals that we created for the County of Orange's Anti-Smoking Ad Campaign.<br />
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We tested these Ads with various target audiences (depending on the campaign) and received both positive and negative reactions. Regardless, they decided to go a different route. I will post those later. Anyways, here they are. Feel free to let me know what you think.<br />
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"Smoking Kills</div>
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more people annually than AIDS, alcohol, car accidents, illegal drugs, </div>
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murders and suicides combined"</div>
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This one is pretty much your standard smoking ad. It was really interesting how the older generations rolled their eyes at this statistic but younger adults and children we're surprised that this was true. They have never heard it before.</div>
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"Get them lungs clean"</div>
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I wonder why this one got rejected? This didn't even go to the research polls.</div>
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<a href="http://2.bp.blogspot.com/-u3AdsDYZ0So/T_8zgcTG4oI/AAAAAAAABJU/ggbYaHBqyZY/s1600/empowerment_adult+copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="308" src="http://2.bp.blogspot.com/-u3AdsDYZ0So/T_8zgcTG4oI/AAAAAAAABJU/ggbYaHBqyZY/s400/empowerment_adult+copy.jpg" width="400" /></a></div>
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"Maximize Your Life"</div>
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This one is similar to the title piece "Liberate Yourself". It's was aimed toward an older audience who was looking to quit smoking in order to improve the quality of their lives. Simple design and a limited color palette were used to bring more focus on the tagline.</div>
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"Smoking is Glamorous"</div>
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"You Reek: Time to Quit"</div>
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This is one of the pieces that we submitted for the "minor gross out" ad campaign. Other pieces of the same campaign were "Smoking is Cool", "Smoking is Beautiful". I spared you the ads on this blog since they mostly composed of close up shots or wrinkly, hairy faces. I'm not saying hairy or wrinkly is ugly or anything, I'm just saying nothing looks good when you zoom in too close. </div>
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These got some pretty harsh reactions by some offended teenagers. They were mad that we used words like "reeked" because they didn't "talk like that." I suspect they might have been offended because they didn't want to look like that either.</div>
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<b>Please note: </b>These Ads were polished mock-ups used for testing. The final ad went in a different direction and included the company logo and information. I might post those in the future when I get some shots of those in use. Thanks and I hope you enjoyed.</div>Matthew Dowhttp://www.blogger.com/profile/09242347580911040152noreply@blogger.com3tag:blogger.com,1999:blog-8629486771354434746.post-78111429918292819132012-03-08T13:09:00.002-08:002014-09-12T22:01:04.365-07:00Film Noir Title Screens - Free Wallpaper<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-TZHClOWV2AY/T1kYBqfJoWI/AAAAAAAAAxA/BF4nMe3cJ9k/s1600/2560x1440_film_noir_wallpaper.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-TZHClOWV2AY/T1kYBqfJoWI/AAAAAAAAAxA/BF4nMe3cJ9k/s400/2560x1440_film_noir_wallpaper.jpg" height="225" width="400" /></a></div>
From a design viewpoint, film title screens can be so cool. I am a big fan of old title screens from the 1940's - 50's Film Noir Genre. I have collected a bunch of them and made them into a free wall paper for your viewing pleasure. But first, here are a few classic title screens . . .<br />
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<b><span class="Apple-style-span" style="font-size: x-large;">Free Film Noir Wallpaper</span></b></div>
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I made three different versions. I like the brown one the best but I made some other ones because everyone's different. If you do not see a resolution that you can use, please let me know your</div>
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resolution and I would be happy to make one to match your monitor.</div>
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<a href="http://1.bp.blogspot.com/-eq3x6pymVCk/T1kawD-XxcI/AAAAAAAAAyQ/BdLM9gq-WgM/s1600/2560x1440_film_noir_wallpaper.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-eq3x6pymVCk/T1kawD-XxcI/AAAAAAAAAyQ/BdLM9gq-WgM/s400/2560x1440_film_noir_wallpaper.jpg" height="225" width="400" /></a></div>
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<span class="Apple-style-span" style="font-family: Cambria;">Matthew Dow, </span></div>
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Matthew Dowhttp://www.blogger.com/profile/09242347580911040152noreply@blogger.com1tag:blogger.com,1999:blog-8629486771354434746.post-33170394638838878642011-10-20T14:47:00.000-07:002012-07-21T14:13:01.215-07:00Logo Design Process : Jdot Handcrafted<a href="http://4.bp.blogspot.com/-aWOzi6X_8mQ/TqCe0-ESHXI/AAAAAAAAAqY/hIMwhRwseOQ/s1600/logo_final.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5665702964083432818" src="http://4.bp.blogspot.com/-aWOzi6X_8mQ/TqCe0-ESHXI/AAAAAAAAAqY/hIMwhRwseOQ/s400/logo_final.jpg" style="cursor: hand; cursor: pointer; display: block; height: 93px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a><a href="http://4.bp.blogspot.com/-SQ7caXJFN4A/TqCfXPghrOI/AAAAAAAAAqk/YiRey2NsNUo/s1600/il_570xN.181009649.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5665703552880848098" src="http://4.bp.blogspot.com/-SQ7caXJFN4A/TqCfXPghrOI/AAAAAAAAAqk/YiRey2NsNUo/s400/il_570xN.181009649.jpg" style="cursor: hand; cursor: pointer; display: block; height: 300px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a><br />
When small business owner Joleen Locanas contacted me to help her create a logo for her upcoming company "jdot handcrafted" (jay-dot hand crafted), I was happy to help. I thought I would share the experience as an example of the logo design process.<br />
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<span style="font-weight: bold;">1. Research</span><br />
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I had some follow up questions for Joleen in regards to her company. Here's are some of the notes I received from the client:<br />
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"I want to focus on the "J."/jaydot portion of the name for the logo design. I am imagining something simple/minimalist/forward/classic. I would like it be simple and to the point because one core idea of my designs is to be functional/practical but not boring. Also, I would like to emboss the logo on my future leather work so I would like a logo that will scale well/adapt well in various applications/media."<br />
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<span style="font-weight: bold;">2. Black and white roughs</span><br />
My creative philosophy dictates that simple is better. The more detailed a logo becomes, the less versatile it is. A simple yet visually impactful logo is almost always the best solution.<br />
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Although many logo concepts were explored, the following pages contain the three that I deemed most worthy of consideration. For this phase of the process, color was withheld to focus on shape and design. Once we have secured a direction, color and other minor design elements will be explored in the next phase.<br />
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Joleen also wanted to explore how the company name would be represented which is why it is written in different ways.<br />
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<a href="http://1.bp.blogspot.com/-T8PKxyvB_lU/TqCcRtogZUI/AAAAAAAAAp0/ImIyPIg1cUk/s1600/bw_logos.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5665700159353283906" src="http://1.bp.blogspot.com/-T8PKxyvB_lU/TqCcRtogZUI/AAAAAAAAAp0/ImIyPIg1cUk/s400/bw_logos.jpg" style="cursor: hand; cursor: pointer; display: block; height: 249px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a><br />
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<span style="font-weight: bold;">Important:</span> The client is not limited to these three options. If the client wishes to see more options I am always happy to work from their notes.<br />
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<span style="font-weight: bold;">2. Black and white version polished.</span><br />
Once the client has picked a direction to head in, we polished up the rough a little more to get the version below.<br />
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<a href="http://2.bp.blogspot.com/-FeCOC9Oq_kQ/TqCdlvd9PbI/AAAAAAAAAqA/nSIKQBZzy00/s1600/jdot_bw_logo.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5665701602954919346" src="http://2.bp.blogspot.com/-FeCOC9Oq_kQ/TqCdlvd9PbI/AAAAAAAAAqA/nSIKQBZzy00/s400/jdot_bw_logo.jpg" style="cursor: hand; cursor: pointer; display: block; height: 250px; margin: 0px auto 10px; text-align: center; width: 300px;" /></a><br />
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<span style="font-weight: bold;">Designer's Notes Sent to Client: <span style="font-style: italic;"></span></span>I felt the Jay best represented the company, not only because of the name, but because the birds spend great care in building their nest similar to the great care it takes to create your unique hand crafted products. Since the J. can be seen in the logo image, I thought it best to spell it out in the title to make sure people know how to pronounce it.<br />
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<span style="font-weight: bold;">3. Color Options</span><br />
Now that the logo was secured, the next step was to add some color to the logo. Joleen wanted to see the colors maroon and blue to be utilized as well as a couple other options.<br />
<a href="http://3.bp.blogspot.com/-Dxm9AXoVjk0/TqCeOZfvmGI/AAAAAAAAAqM/mxREprcUyGU/s1600/color_options.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5665702301431470178" src="http://3.bp.blogspot.com/-Dxm9AXoVjk0/TqCeOZfvmGI/AAAAAAAAAqM/mxREprcUyGU/s400/color_options.jpg" style="cursor: hand; cursor: pointer; display: block; height: 230px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a><br />
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<span style="font-weight: bold;">4. Finalization of Logo</span><br />
jdot handcrafted has some more minor changes to the logo and the way their name was displayed.<br />
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<a href="http://http://www.etsy.com/shop/Jdothandcrafted"></a><a href="http://4.bp.blogspot.com/-aWOzi6X_8mQ/TqCe0-ESHXI/AAAAAAAAAqY/hIMwhRwseOQ/s1600/logo_final.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5665702964083432818" src="http://4.bp.blogspot.com/-aWOzi6X_8mQ/TqCe0-ESHXI/AAAAAAAAAqY/hIMwhRwseOQ/s400/logo_final.jpg" style="cursor: hand; cursor: pointer; display: block; height: 93px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a><br />
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You can visit them <a href="http://www.etsy.com/shop/Jdothandcrafted">here</a><br />
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"I love the concept and thank you for taking the time and care to work on the logo and banner with me"<br />
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<span style="font-style: italic;"> Joleen Locanas, jdot handcrafted</span>Matthew Dowhttp://www.blogger.com/profile/09242347580911040152noreply@blogger.com1tag:blogger.com,1999:blog-8629486771354434746.post-21656473341315328102011-09-21T20:57:00.001-07:002011-09-21T21:01:40.761-07:00What's on their mind . . .Here is some of what I have currently been working on these days. It's an Ad Campaign for "The Solution is You" Program for the County of Orange. The ads are directed to parents to talk to their kids about the dangers of Drugs and Alcohol. <br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-a_cAEa7hN34/TnqwkHCFAqI/AAAAAAAAApM/QWdpN64aIP8/s1600/Parenting_drugs_redux1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 247px; height: 320px;" src="http://2.bp.blogspot.com/-a_cAEa7hN34/TnqwkHCFAqI/AAAAAAAAApM/QWdpN64aIP8/s320/Parenting_drugs_redux1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5655026416526623394" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-yiK8rpNY73o/TnqwpSuoj4I/AAAAAAAAApU/6bmOAl7nPZ8/s1600/Parenting_drugs_redux2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 247px; height: 320px;" src="http://2.bp.blogspot.com/-yiK8rpNY73o/TnqwpSuoj4I/AAAAAAAAApU/6bmOAl7nPZ8/s320/Parenting_drugs_redux2.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5655026505565638530" /></a><br /><br /><br />Feel free to let me know what you think . . .Matthew Dowhttp://www.blogger.com/profile/09242347580911040152noreply@blogger.com0tag:blogger.com,1999:blog-8629486771354434746.post-58283090613262747152011-09-21T20:53:00.000-07:002011-09-21T20:57:09.568-07:00New Posts Coming Soon!<a href="http://www.dowgraphicdesign.com"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 266px;" src="http://2.bp.blogspot.com/_eF5yCILkQyw/TK1MrNECtDI/AAAAAAAAAjU/cxFZnsZFCEE/s400/Picture+4.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5525156622978167858" /></a><br /><br />Hello Everybody,<br /><br />Some of you may notice that some of the previous blog entries have been deleted from this site. That is because I am currently working on updating this blog with more entries and I figured it was time for clean start. So feel free to stop by often for new content!<br /><br />Enjoy<br /><br />Matthew DowMatthew Dowhttp://www.blogger.com/profile/09242347580911040152noreply@blogger.com0