Thursday, July 12, 2012

Anti Smoking Ads - Unused Proposals

I work for ARC Total Market Communications and we do a lot of stuff for the Orange County Task Forces. When you are brainstorming for an ad campaign, anything goes. I thought it would be fun to share some of the unused proposals that we created for the County of Orange's Anti-Smoking Ad Campaign.

We tested these Ads with various target audiences (depending on the campaign) and received both positive and negative reactions. Regardless, they decided to go a different route. I will post those later. Anyways, here they are. Feel free to let me know what you think.